English Enterprise Website Article Writing Guidelines

关于英文网站写作很多用户认知都比较少，那就让我们从以下几点展开说明：

一、目标
（1）内容建设：增加页面，“织网”覆盖更多关键词。
(2) Create value: Increase click-through rate, reduce jump-out rate, increase stay time and improve ranking.
(3) Brand communication: enhance brand exposure and reputation.
（4）思想领袖：独到见解，引领行业，影响力。

二、要领
  质量> 数量
Good article: Share, collect, spread …
Poor article: Internet dustbin …

三、主题
（1）商务：如何选择中国(某产品)供应商？如何甄别中国(某产品)供应商？
（2）市场： Industry in China.
（3）技术：定义、研发、设计、专利、工艺、应用、生产、检测、维修。
（4）服务：选型、定制、售后、OEM&ODM。

IV. Content
(1) SEO: Title, Keywords, Description
（2）文章标题：主题+关键词+吸引力。
（3）正文：
   格式：提出问题，解决问题，结论。
Tone: From the customer's point of view, not from your own point of view.
Photo: Illustrated, data table, watermark can be added.
Links: Guide the corresponding products, categories, home pages, and even outside the station.
   强调：加粗、斜体、颜色。
   揉合：品牌，关键词。
(4) Word count: 500-2000 words.
Give an example to illustrate:


V. Distribution
（1）SNS：Google+, LinkedIn, Facebook, Pinterest, Tumblr, etc..
（2）功效：传播，通过Inbound links引导到 网站。
（3）内容：标题，描述，网址，配图。
(4) Or one-click sharing.
You can see the number of times you have been shared on your website, as shown in the figure:



Sixth, continue
（1）持之以恒。
（2）24个月。

If you feel that you can add and expand, please feel free to contact us for guidance and improvement.

Related downloads: English enterprise website article writing reference. pdf