11 aspects that should be included in an excellent SEO plan

SEO is an important part of Internet e-commerce promotion, and it is the main marketing body of many companies. How to distinguish the quality of SEO solutions? Jiexin Internet Marketing Agency will provide you with references to 11 aspects of an excellent SEO plan.
54% of people find a website through organic search (Source: Forrester)
 
31% of people find their desired website through the first result of natural search results (source: MOZ)
 
95% of people find their site on the first page of organic search results (Source: MOZ)
 
Jiexin Network Marketing Agency believes that these three data show that,search engine optimization (SEO)It is an important part of Internet e-commerce promotion. It optimizes brand websites including web pages, social channels, blogs, articles and press releasesnatural search results.
 
found oneGood SEO Service Company, to achieve the ultimate goal, just like looking for a good electrician, plumber, or auto mechanic, find the right person, and you have a valuable asset.
 
So how can we know whether it is good or bad? One way is to findExcellent SEO Solution. Jiexin Network Marketing Agency summarizes the following points to help you distinguish between good and bad SEO solutions:
 
An excellent SEO plan should include the following 11 points on two levels:
 
SEO strategy level:SEO is a business-building activity, so it's important to be able to articulate how it's built. It should be results-oriented and measurable, and here are the main things involved in its construction:
 
1. Expected goals:Improving your ranking on search engine results pages (SERPs) is the number one expectation for most people. But ranking improvement is not equal to commercial ranking improvement, unless there is a specific and visible increase in the website's click volume and conversion rate. A good search engine plan should consider how to improve the ranking of the business while improving the ranking of the website.
 
2. Website analysis:Before learning to promote, you first need to know how people browse your website. In the SEO plan, website analysis should include the following seven points: 1) keywords; 2) the number of external links; 3) unique visitors; 4) website bounce rate; 5) traffic sources (including visits from natural search); ) key pages; 7) conversion behavior. Website analysis also studies undetected errors or pages, even when a sitemap is available. In the process of website analysis, it is necessary to organize relevant activities and find a standard to judge what are realistic expectations and when they can be realized.
 
3.Key wordsResearch:Search engines are looking for content that can match the keyword entries entered by users, so keywords are the most important part of SEO. Keyword research is the foundation of SEO. Search volume, keyword search direction, competitiveness, and the CPC (cost per click) that determine keyword suggestions are the keys in an SEO plan.
 
4.Competitive Analysis:It is impossible that you are the only company facing the same consumers, so it is necessary to analyze competitors' keywords, website traffic and links. Competitive analysis allows you to decide which keywords to choose, understand expected results, and is an important source of ideas.
 
5. Backlink Evaluation:Search engines must satisfy users' keyword searches and find other sites that mention your website. This is done through backlinks from other sites to yours and is of high value to search engines as it represents your business' presence for those keywords. Backlink evaluation studies the number of your existing external links, and on this basis, make new plans to get more external links. Backlinks are items that take a long time to build. If done through sleight of hand, your website will lose credibility. A authentic, or "white hat SEO" approach is important. The JEASIN company had some good proposals for this.                               
 
SEO operation level:With the theory of building a business, the next step is the practical content.
 
1. Website structure:To take advantage of priority keywords, every page should have one. Site architecture ensures that when search engines find your site, they have a comprehensive understanding of your site's content. Focus on one keyword on each page, rather than stacking all keywords together, so that search engines and visitors can better understand your website.
 
2. Optimization strategy:Search engines can learn about a website through many places: 1) URL; 2) page title; 3) body text; 4) website description; 5) links. This work will be done on every page of your website.
 
3. Page optimization:An excellent SEO person will complete the relevant tasks of page optimization, but, in some enterprises, there will be a dedicated network administrator or IT department responsible for the development and construction of the website. It is necessary to plan in advance how to complete the page optimization, it will affect the later cost and time, and there must be inspectors to ensure that the page optimization performance is normal.
 
4. Content marketing plan:Reputation matters in business and SEO work. In SEO work, a website will have a good reputation if it continuously publishes good content, strengthens keywords, and makes other websites generate reference links (often exchange links). This work is often done through blogging, current events, page ranking and social media sharing. How this work will be done, who will do it, and how often should be spelled out in your content marketing plan.
 
5. Assessment and reporting:There should be monthly reports on expected results in the SEO plan. SEO usually produces results within 2 to 6 months. Once the expected goals are achieved, it is generally synchronized with the marketing plan. A good SEO plan pays off very richly.
 
6. Pricing:There are three pricing benchmarks for SEO: 1) monthly profit; 2) engineering projects; 3) hours. If the first method is adopted, the cost will be higher in the first few months, because it includes strategy and research work. According to JEASIN, we learned from MOZ's survey of 600 SEO agencies in the United States that engineering project pricing is the most commonly used, and the cost ranges from several thousand to hundreds of thousands of dollars. Hourly pricing is the most common of all, ranging from $76 to $200 an hour, depending on who is doing the work and where in the city.
 
Does the above give you a better understanding of how an excellent SEO solution is formed? Can it help you?