What is Site Entity Markup?

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Site entity tag = with Organization The main Schema JSON-LD code is placed on the front page of the website and declares to the AI/search engine that your company is a unique and independent "entity", define who, where, what, and official identity this foreign trade factory is, and establish a unified brand identity for the entire network.

The format is generally JSON-LD, embedded in the web page<head>,It will not be displayed on the front-end page, but will be specially read by Gemini, Perplexity, and Google Knowledge Graph..

Distinctions:

  • llms.txt: AI readableSite Content Catalog(Text list)
  • Organization Schema:Brand ID card, define the business entity itself
  • Product Schema: Product page tags describe the combination of a single product entity and are the two basic technical components of GEO.

What core fields are included in the site entity mark (foreign trade B2B focus)

<script type="application/ld+json">
{
"@context": "[https://schema.org](https://schema.org)",
"@type": "Organization",
"@id": "shturl.cc/GcmouK72EUpthJ8XndqIuqjIGc",
"name": "ABC Machinery Co., Ltd",
"legalName": "ABC Machinery (Xiamen) Co., Ltd",
"url": "shturl.cc/ATIZJZduXv09",
"logo": "shturl.cc/ATIZJZduXv09/logo.png",
"description": "China manufacturer of industrial pumps, OEM & ODM, ISO9001, CE certified, export worldwide",
"foundingDate": "2010",
"address": {"@type":"PostalAddress","addressCountry":"CN","addressLocality":"Xiamen"},
"telephone": "+86-xxx",
"sameAs": [
    "[https://linkedin.com/company/xxx](https://linkedin.com/company/xxx)",
    "[https://youtube.com/@xxx](https://youtube.com/@xxx)"
],
"areaServed": ["Europe","Southeast Asia","USA"],
"knowsAbout": ["industrial pump","water treatment equipment"]
}
</script>

Key field descriptions:

  1. @id (Entity Unique ID): The most important! The entire station has a unified fixed ID, and the AI identification section represents your company.Don't change it casually, used to associate all site products, cases, and articles back to this corporate entity.
  2. sameAs: Point to LinkedIn, Youtube, overseas social media, and overseas B2B platform homepages, and tell AI: These external materials,All from the same company, used to eliminate confusion among brand names (entity disambiguation, which is most needed by foreign trade factories).
  3. knowsAbout: Tell AI that the product/industry the company is good at directly establishes the connection between entities and business themes.
  4. legalName: The full legal company name in English to avoid confusion caused by inconsistency between brand name and registered name.

🚀Core values for GEO (Generative Engine Optimization)

GeographyThe goal: When overseas buyers ask AI to find suppliers, the AI can accurately recognize your brand and include you in the AI answer. Site Entity Tag ResolutionEntity recognition and disambiguationThis isGEO's most basic capabilities:

  1. Resolve entity ambiguity (the biggest pain point in foreign trade) Many factories have the same English names, which is easy to confuse by AI. The production capacity/certificate of factory A is installed in factory B. The entity tag gives you a unique identity that AI can distinguish:This entity = your factory, not others.
  2. Establish a basic brand identity file for AI and improve EEAT credibility When AI evaluates whether a supplier is trustworthy, it will grab physical information and compare official website, social media, and overseas media information. Entity tags use the official website asFirst-party authoritative sourceStrengthen the physical evidence of "professional and trusted manufacturers" and increase the probability that AI will accept your content.
  3. Connect all entities at the station to build a simple knowledge map The home page Organization entity is the root entity, and this can be referenced on the product page, case page, and FAQ page.@id。AI understands relationships:These product/project cases all belong to this China factory, rather than a bunch of isolated pages.
  4. Help Google Knowledge Panel and SGE/AI Overview identify your brand entities It is not directly guaranteed to produce a knowledge panel, butIt is a necessary basic condition for entering the knowledge map candidate pool, it is easier to call your brand information when retrieving answers in Gemini and Perplexity.

⚠️外贸落地注意事项

  1. The information must be exactly consistent with the body of the web page, cannot write false establishment time or false certification, otherwise EEAT will be directly destroyed and AI will refuse to accept it.
  2. The entire station only uses the same fixed @id, the home page and About Us page reuse the same entity ID. Do not generate different IDs for each page.
  3. It's not just done in one go: after the company's address, main category, and official website are renamed, the entity tags must be updated simultaneously,Ensure that information on all external platforms across the network remains consistent(Name, address, brand).
  4. Entity tags ≠ direct KPI: It will not directly bring inquiries, but will solve the problem of "can AI recognize who you are"; if you want to be quoted by AI, you also need llms.txt, product Schema, real cases, and external authority endorsements.

Summary in one sentence

llms.txt = For AI to seesite directory; Site entity tag = company ID card shown to AI, tell the big model who you are and what your only identity is, solve brand confusion, and build the physical foundation of GEO.

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