外贸企业雇佣一个优秀的Google SEO公司应该问哪些问题?

What questions should foreign trade companies ask when hiring an excellent Google SEO company?

02 20, 2017

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在2017年，成功与失败的外贸企业之间的差异在于外贸网站在Google上强大的曝光度。对于很多营销人员来说，谷歌搜索流量在强大的外贸网站曝光度中扮演了重要角色，相应的，搜索流量也取决于与网站内容相关的优质链接。

链接可以提升网页在谷歌网页搜索结果的排名和知名度。当你的国外买家用户搜索与你业务相关的术语时，他们会发现你的网站有着良好的品牌形象，强大的网络曝光度和更多的访问量。

如果你决定在2017年的时候，雇佣一个Google SEO公司来为你的网站建设链接的话，你就需要审查多家SEO公司。推荐相关阅读: Looking for five basic points that SEO companies need to pay attention to.

This is no small task, let's put it this way:

正如我所说的，在目前的Google SEO市场，低劣的SEO公司依旧非常普遍。

To make matters worse, Low-quality SEO companies usually offer "guaranteed Google rankings" to attract those who don't understand SEO.

Inferior SEO companies in particular are offering seemingly far more favorable prices than high-quality Google SEO services。

这些低劣SEO公司这都为那些想要在网络上建立更为强大的曝光度的合法企业制造了陷阱.

When budgets are an issue--and of course they always are--marketers and business owners who don't know enough are more likely to fall into the low-price, high-security sales trap.

After all, what's the difference between one link and the others? Are excellent links really worth more than 3500 yuan? Why? Are these quantifiable? Are five low-quality links worth one good link? Why pay for services that are not guaranteed instead of guaranteed?

这些都是外贸企业营销人员和老板所要问的逻辑问题，但也有可能得到错误的答案。购买低质SEO服务可能会比没岽还要糟糕；低质链接会对你的网站产生负面影响，受到谷歌严厉的惩罚。

Now, I want to help you make a clear decision. As the founder of a professional Google SEO company (Xiamen Jieying Network Technology Co., Ltd.), I founded this company with the goal of providing reliable Google SEO services for foreign trade enterprises.

What questions should you ask during a review of an SEO company

Customization is necessary throughout the quality link building process: induction training, strategy formulation, implementation and effect reporting. In order to ensure efficiency, every aspect needs to be tailor-made for your enterprise.

要做到SEO公司为新客户申请专案并建立真正可取得成果的SEO效果，这其中并没有简单的方法。

As an SEO company, in order to ensure that the types of links are different, we need to understand our customers' markets, business opportunities, industries and products or services.

If you are considering hiring an SEO company, ask them to explain how their work will be customized for you. If they don't, ask them:

What kind of experience do you have in SEO and link building industry?

你们是采取什么战术来确保链接质量的？

在SEO实际操作中，是谁指导的？

What plan works best for my current situation? Why?

In practice, who is in charge of my project?

What is your promotion process?

你们是用什么工具来确保链接案例的？

你们如何监测和报告结果呢？

我什么时候可以看到我项目的进展呢？

How is your strategy consistent with Google Webmaster's Guide?

How will my brand be displayed online?

How do you look for links?

如何评估潜在的链接资源网站？

你怎样定义一个成功的SEO项目？

The simplest advice I can give is how to do it. Ask questions about everything that may affect your goals. Ask thoroughly. Before you sign a contract or spend money, you should know exactly what your purchase method is and feel comfortable in cooperation.

This is the way websites and brands work-you need to trust your Google SEO company. Before working with any SEO service provider, you should clearly understand how your links are obtained.

A sincere and frank conversation with the account manager

据悉，Google在海外市场份额已经超过92%，一个外贸网站的流量多数来源于谷歌搜索。

将SEO作为一种分析性的、技术性的任务是很有诱惑力的。事实上，你正在招聘一家Google SEO公司，以确保你的国外客户（和潜在用户）的主要来源对你的品牌是有着良好的体验和亲密度。

You shouldn't just focus on short-term gains. Google SEO is about the growth of trends, especially link building work.

Only by working with a trusted Google Optimizer can your site be well presented and, in the long run, achieve your marketing goals. Although many SEO organizations will help you plan your prospects, you should also have sincere and humane communication.

非神秘化的谈话。不要相信只用行话术语交流的SEO人员。

以下问题可以帮助你连接到个人水平上：

你在这家SEO公司上班多久了啊？

你在这一职位做多久了呢？

How did you enter the SEO industry?

你有过哪些SEO的经历？

你们公司之前有和我们这一行业的合作过吗？

还和什么品牌合作过呢？

What made you decide to start Google SEO? Why?

Talk seriously with contacts, and the topic should not be limited to SEO. Seriously consider whether you respect and trust the person you are talking to. You have to make sure this is a partnership, not just a deal.

It should be clear that this review is a two-way street. Organizations will only cooperate with enterprises that can bring benefits to them. They will seek to understand your business and ask you questions about operations, markets, customers, audiences and competition.

In conversation, you should perceive the concern and understanding of the contact person from some questions. The questions are as follows:

你们公司目前有什么样的市场地位？

What are your most important keywords?

Do you often follow up keywords in Google search rankings? So what is the change?

What is your expectation ranking within one year?

Who is your main competitor? Who are the main search competitors? What is the difference between them and your company?

Do you have any experience in SEO and link building? Have you worked with those SEO service providers before?

What role do you want organic search (natural search) to play in achieving your business goals?

What existing partners, sponsors, associations do you have?

Do you implement other behaviors that may affect search performance or opportunities?

These are the specific questions your Google SEO and link builder should ask to make sure they do what you want them to do. They should ask about your business as you ask about their services-your goal is a mutually beneficial business partnership.

Make sure that the SEO company you cooperate with knows your business and deserves your trust. If you don't trust your contacts or can't communicate with such people, you need to think carefully during the review process.

You should trust the people you deal with as much as the services they provide.

Discussion on SEO Effect, Index and KPI

The effects of Google SEO don't come out overnight. Unless you are faced with a technical problem that is very prominent and easy to solve, it will take several months to show its growth trend.

The same is true of link construction. If you are in a competitive industry, SEO companies will set (and report) key performance indicators to show positive indicators of growth and success.

It is not easy to set meaningful key performance indicators. This is an ongoing discussion between you and me. You need to clearly explain your business goals and ask SEO companies how to help you achieve specific goals. You should express satisfaction with the metrics set by SEO and be clear about how to link them to your own business goals and metrics.

High-quality SEO companies may mention these problems:

Do you think there are any arguable results that show that SEO has helped your business grow?

How do you define the conversion rate of a website?

Do you pay attention to other SEO companies?

Do you track the current Google search rankings at present? Is there any growth or fluctuation?

What are your target keywords now? Have you done a detailed study of this keyword?

What are the most important pages on the website?

How much traffic does your website have at present? Is there any increase compared with last month? How does it compare with the same period last year? Are there quarterly changes?

How much traffic increase do you expect? Or how much conversion rate do you want?

How many links do you want us to build for your website?

Relevant KPIs should be consistent with your business objectives. Jeawin suggests that you establish these basic indicators:

1. Ranking: Although it is impossible to guarantee that you will always be ranked first, you should be able to see the ranking of target keywords rise.

2. Keyword Ranking Rise/Increase: As the ranking of specific keywords rises, we should also see the ranking of long tail keywords rise and more related keywords rank in the top 20 of the search results page.

3. Natural search traffic: After a period of link building, you should see an increase in natural search traffic for the target page and the entire website.

It is also important to evaluate the effect of these index changes. This depends on the conversion rate, average order value, average visitor income and so on.

Require proof of work

The process of securing links relies on third parties (linking sites), thus affecting Google's ranking algorithm (Google's "black box").

Any SEO company that claims that they can rank first is a liar.

Good Google SEO companies can make predictions based on solid research and evaluation, but there are few guarantees. Don't trust any surprise assurances made by SEO companies, especially Google Rankings.

So how to measure this problem, can this SEO company bring good results? That requires proof of work.

You can assess the capabilities of prospective Google SEO companies by asking the following questions:

Case studies of past projects

True evaluation of new and old customers

Sample report

The links they recently got

SEO Strategy and Action Plan

Cases of content creation and promotion

Niche market, industry experience, including which customers are there

Regular Google SEO companies will proudly share their cooperation with customers.

Enhance the transparency of SEO companies

Trustworthy Google SEO is a transparent service provider.

Transparency is part of what a reputable SEO company should provide. Reliable partners can not only let you know the inside story, but also actively communicate with you and seek your cooperation.

Learn about the transparency of the SEO company's work as soon as possible, and ask about their personnel structure arrangement. Such as:

Who will manage my project?

Is there a special contact person? If so, how can I contact him/her? When can I contact you?

Who will be responsible for the actual link building work?

Outsourced jobs overseas or elsewhere?

What is the team structure of your company? Why?

What will be the result of the report? What does it include?

How often can I see the report?

Is your reporting progress flexible?

How can I check if you are optimizing my website?

A good Google Ranking Optimization service will provide transparency at all levels-from initial sales, discovery process to conclusion-to ensure that you always know how your project is going. Therefore, before signing the contract, they should test the transparency of their work as soon as possible.

Ask for communication details

Honest communication is a vital part of a successful partnership.

Transparency is very important, you should see the optimization process, and you also need communication. Transparency will tell you "how they work", while communication will explain "why they do it".

When you talk to an SEO company about whether you can cooperate, ask them:

What is the communication process between the two parties?

What channels can I contact (telephone, email, form submission, chat tools, etc.)?

How often do you discuss this project?

What is included in each discussion?

What do you want us to mention in these discussions?

Can I contact you at a time that is not the specified time?

Can you provide consulting answers other than Google SEO (page, content, social, etc.)?

Google SEO changes over time, so ask the person in charge of your project so they can make changes or adjustments. Conversely, if there is a change on your side (for example, you launch a new product/project), you will want to be able to communicate and cooperate with the SEO team to ensure that your Google SEO is more efficient.

Communication is crucial to the success of link building-you need to know clearly how and when you can reach your person in charge.

Full-text review

The Google SEO industry has matured a lot in the past five years, but not every SEO company has kept pace.

If you plan to outsource your SEO work to an SEO company, you need to spend time doing due diligence and reviewing search engine optimization or link building companies.

Most people are easily tempted by guaranteed promises and low prices, but unfortunately these are often low-level services. Have a long, honest conversation with the Google SEO service provider you expect to work with. Ask them about their procedures, communication methods, transparency, customized services and reports.

You should look for a partner you can trust and work with for a long time, not a company that promises to bring benefits in the short term.

Google SEO wasn't made overnight. As one of the biggest drivers of network traffic, you will want to make sure that you invest in a long-term strategy that will continue to provide valuable prospects, sales leads and attracted customers in the next few years.

Now to sum up, these early communication with the intention of Google SEO should pay attention to the main points:

Dedicated Customized Service: You need a customized SEO company for your business to achieve your business goals.

Get involved in your industry: Find an SEO partner who can genuinely get involved in your industry and understand your company and unique business opportunities.

Establish KPI standards: Your SEO agency should discuss with you to establish KPI assessment standards related to your business and form a regular reporting system.

Proof of Operation Process: Make sure you fully understand SEO operation process and how they get links for your website.

Proof of work: Get success stories, sample reports, reference materials, etc., and the more information you collect, the more you can know whether SEO companies can bring you the results you want.

Be transparent: Ask questions about SEO team structure and operational process.

Open and free communication: Find out whether SEO service providers are committed to open communication through early dialogue. Continuous communication between the two sides directly affects the success or failure of SEO outsourcing projects. Only free and coherent communication can build a true partnership.

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What questions should foreign trade companies ask when hiring an excellent Google SEO company?

What questions should you ask during a review of an SEO company